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After this video has completed continue to the next lecture.
In the previous lecture we used CTRL+F to search for words on a website. That is a keyboard shortcut.
Mouse shortcuts: In Google Chrome on Windows OS(Exercise Opportunity: Go to google.com and search: what does Windows OS mean?) you can right-click in different scenarios to bring up shortcuts:
You can also highlight text, right-click it and search for that phrase on Google
When inside a text editor you can highlight text with your mouse. Then click and hold that click on the highlighted section, drag your mouse to drop that highlighted portion to a new location.
You can right-click on misspelled words and select from the options available to correct that word.
What other keyboard shortcuts should computer users know? (For Mac OS. Swap CTRL for Apple's Command key)
CTRL+F or F3: to find a word or words on a page
CTRL+C: to copy text
CTRL+V: to paste text
CTRL+Z: to undo a command
SHIFT+CTRL+Z: to redo the command above
CTRL+S: to save
CTRL+B: to bold text
CTRL+I: to italicise text
CTRL+U: to underline text(Note: CTRL+U used on a web page will show the source code on the page)
CTRL+X: to cut text
CTRL+A: to select all
CTRL+O: to open a file
CTRL+P: to print
CTRL+ "-" or "+": to zoom in or out on a webpage. You can also do this by holding CTRL and using a mousewheel if you have one to zoom in or out.
CTRL+H: show history
WIN+L: to lock your desktop (Windows)
WIN+D: to show your desktop (Windows)
F5: to refresh a page
ALT+Print Screen: to capture a screenshot of a window on your desktop
ALT+Home: to go to your browser's homepage
CTRL+T: to open a new tab in your web browser
CTRL+TAB: to scroll through the tabs on your web browser
CTRL+W: to close a window on your web browser
CTRL+Home: to go to the start of a sentence
CTRL+End: to go to the start of a sentence
CTRL+"←" or "→": to move to the previous or next word
CTRL+SHIFT+"←" or "→": to select the previous or next word
For a list of more known shortcuts click here
Above all you need to learn how to copy & paste because that single shortcut will save you a massive amount of time over your lifetime.
During your online journey you are going to run into many files that will need to be "unpacked". The most common formats that I have seen will be: zip, gzip, rar, tar, & 7z
Using programs like 7-Zip allow you to compress files and folders into a single compressed file to either archive and save space or share online, or all the above.
For MAC users try Keka
In the video lecture we go over how to packup files with these programs and unpack them.
Online Storage is very helpful when you are needing to share files with yourself or other people across multiple devices. Below Google Drive and Dropbox both have smartphone apps.
Real life example: I always take the PDF insurance card files from my car insurance provider and upload it to Dropbox then download them to my phone. Saves me from having to print them out and I always have proof of insurance on me.
There are many settings & options in the Windows OS that are hidden because they are unnecessary for everyday users. We will need to enable those settings to make are lives easier for editing and creating new files.
In the video lecture we will go over how to enable these options and why they are useful.
Mac or other OS users search for the phrases below (Highlight the phrase with your mouse then right-click it and select: Search Google for "highlighted text") :
Show extensions for known file types
Show extensions for known file types on Mac OS
Show extensions for known file types on Windows 10
Basically add whatever OS your using at the end.
Show hidden files and folders
Crop: Cuts the image down to the selected area.Resize: Resizes the image.
Clone Rubber Stamp Tool: Remove something or touch up and image. Spot Heal tool in Pixlr is also very effective.
Layers: Includes creating text on image, importing other images that contain transparency to be a part of you image for the reason of creating header images or advertisements or anything really.
Before we jump into getting your hosting and getting a domain we have to do one advanced step first.
That's keyword research. We will get very detailed in keyword research later on in the course but for right now we're going to do the basics to help you register a rock solid domain name.
Keyword research allows you know find out what keywords people are using in the search engines.
It is necessary because having the keyword in your domain helps you rank in the search engines a little easier for that keyword and helps customers to quickly identify what you're website is all about.
You could go with a full-on brand name but for starting out I recommend taking the edge this can give you.
What type of business do you want to be in?
What are you passionate about?
What do you do in your free time?
What do people ask you about?
Now that you know the questions you should be asking yourself. I am about to start throwing as many darts in the dark as possible. When are done doing this if we didn't land on your topic, it won't matter because you will understand the process to do the keyword research for your desired industry.
Let's say you're a realtor and you want to build your own website to gain exposure online and generate leads. Well that is a perfectly good strategy because search engines are the new phone book.
Now the best domain you could register as a realtor would be a combination of your name, your keywords and/or the local area you service.
I live in Texas so let's take Fort Worth as an example. So here are the keywords I want to work with:
Name: Carlton Bryant
City: Forth Worth
Keywords for industry: realty, real estate, realtor.(very common keywords for the industry)
Now let's find out which combination has the highest search results and which are viable options to work with.
Go to keywordtool.io to get auto-complete suggested keywords for Google.
####eye catching image
If so, then this is going to be simple. Enroll to get updates by clicking the link below.
On-Page SEOThis refers to all the factors that you can do directly on your website to improve its ranking in the search engine.
This is 60 percent of the game.
Off-Page SEOThese are the factors outside of your website that affect your position in the search engine results pages (SERPs). It's more than just link building.
|1,000 to 10,000 words.
3,000-5,000 seems to be the sweet spot for informational type posts, it really depends on the subject. It's silly because in many cases you don't need that many words to explain your point, but many people need to be convinced to know you did your research. Google also likes deep content, something that it can continue to chew on like a piece of bubble gum. I really don't believe this will be the gold standard in the future. Video content is showing up more and more, but for now this is what works.
Main keywords in title and H1 tags
Main keyword in the first 100 words of the article.
Secondary keywords(long tail keywords - this phrase will be explained in Keyword Research lecture) scattered throughout the article.
Also put those secondary keywords inside some H2 tags and alt tags of images
Main keyword in atleast 1 alt tag of any image
Keyword density less than 0.5%(in the written part). In a 1,000 word article if you are using your main keyword 10 times is way too much.
2-5 dofollow links to authoritative sites related to post(e.g. Wikipedia or any top result for that search). This helps Google understand the topic of your post.
3-7 dofollow internal links to relevant pages, posts, categories & tags
Open links from posts in a new tab(internal and external). I would omit your top navigation links from opening in new tab. This is a user experience (UX) enhancement. We are opening links in a new tab so the reader can easily click back to our site without thinking they lost it. If you can make something easier to do, then do it.
Schema Markup tells the search engines what your data means, not just what it says. Is a search for "Avatar" looking for the movie or a profile picture or the last air bender? With schema you can tell search engines which one your content is for.
Get started with schema. (The All in One SEO Wordpress plugin we installed already does this for you on your website - Adjust the information to reflect your topic right inside the post editor.)
A type of on scheme mark-up that adds extra bits of text, image or ratings that appear under search results.
Search term: "movie theatre" look at fandango.com result. For this you will need a plugin like: All In One Schema.org Rich Snippets
Make sure that your friendly URL only contains the main keyword you are targeting for that post. For example: Bluehost vs Godaddy is my main keyword for http://www.pideals.com/bluehost-vs-godaddy/ which is better than http://www.pideals.com/bluehost-vs-godaddy-web-hosting-review-januaray-2016/ which is the title of that article. More keywords just confuse Google as to what you want that post to rank for. This is not a deal breaker but it does help to limit the friendly URL to just your main keywords.
Title Main Keywords
Where your main keyword are in your title matter. The closer to the front that you can get them the better. Main keyword: Push Notification Services Title: 5 Browser Push Notification Services For Wordpress or any Website. This is a good example of having your main keyword placed towards the front of your title. It doesn't always have to be the first words in your title for it to be an ideal placement.
All your SEO efforts do not mean anything if people do not want to stay on your page. Make the information easily accessible.
Many people wouldn't classify this as an SEO factor, but I do. People usually click an interesting title in the search results more than they would a bland one. "11 Funniest Clowns in the World! Especially Number 3" is better than "Top Funny Clowns". People are attracted to lists and numbers but, you are also very curious now, which clown is number 3? Google will realize that people are clicking this result more and as a result sees that people find it more relevant so they will begin to rank it higher.
Resource: On-Page SEO Cheat Sheet
- quality (DA, PA & TF)
- text / keywords
- Inbound Numbers
-SSL (slight improvement)
-Shares / Likes
LSI Keywords (Latent Semantic Indexing)
These are SEO terms related to your main keyword. They are simply phrases that would be associated with the content of your keyword and Google uses these LSI keywords to determine relevance. They are also a phrase constructed in a different way that means the same thing. If I were to write an article targeting the keyword “how to get blog traffic,” here’s what I’d do: replace the search term with these LSI keywords:
-How to get blog traffic
-how to generate traffic to blog
-drive web visitors to blog
-get online blog visitors
-Attract web traffic to my blog
Get suggested LSI keywords for your main keyword phrase with LSIgraph
Vary anchor text
You can't just go out and build 1,000 links for your main keyword and Google not realize your doing the link building yourself, because it's not natural.
We will cover link building strategies later in the course in it's own lecture.
SEMrush: Find all the keywords that are driving organic traffic to your competitors websites. Backlink information and advertisements.
Open Site Explorer: Let’s you checkout the backlink profile of any page or domain that their spider has found. Find link-building opportunities and discover potentially damaging links on your own properties or those of clients.
Long Tail Pro: Keyword research software that will save you a ton of research time! Put in a few main keywords then generate thousands of keywords at once and filter automatically! A must have tool for niche website builders.
Google Adwords Keyword Planner: Get the search volume for keywords on Google in specific countries, states or cities.
KeywordTool.io: Helps you find keywords that people are typing into the Google search box. Copy this list into Google Keyword Planner and your set. You can also check keywords for YouTube, Bing and App Store.
Serpfox: An awesome tool to keep track of your position in a search engine for the keyword your optimizing for. You can sign up for a free account that allows you to track 10 keywords.
Google Trends: See the trend and lifetime of a keyword or industry in the Google search engine.
Google Search Console: a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.
Bing Webmaster Tools: Improve your site’s performance in Bing search. Get access to free reports, tools and resources.
Browseo: View a webpage how a search engine sees it. Great for a look at On-page SEO.
MozBar: The Ultimate SEO Toolbar. I only turn this on when I'm getting the keyword competitiveness(will discuss this in Keyword Research lecture).
Show NoFollow Links: This will put a red dotted outline on nofollow links on a website.
|Keywords||Local Searches||Number of Words||Avg. KC|
|what to cook for dinner||8,100||5||31|
|what should i cook for dinner||2,400||6||32|
|easy dessert recipes with few ingredients||1,000||6||32|
|dinner ideas for tonight||4,400||4||33|
|what to cook tonight||1,000||4||33|
|easy dinner recipes for kids||1,900||5||34|
|what to make for dinner||22,200||5||35|